With the rise of YouTube and Vimeo in the late 2000s, fans created and popularized the genre with unofficial lyric videos. Way ahead of his time, Prince made the first true lyric video in 1987 for the song “Sign o’ the Times.” The lyrics move up, down, and across the frame in different sizes while rectangles and triangles move and change colors to the beat. Lyric videos, however, are comparatively cheap to produce and more accessible for the DIY indie artist.Ī lyric video is a music video that showcases the song’s lyrics as the song plays. But music video production can be expensive and time-consuming, and the results aren’t always worth the cost.
For decades, artists have made music videos to help promote their work and find new audiences.
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